Branding You Won’t Forget
This is the most unique brand experience that I had to share: Call Nestle Hotline at 1-800-295-0051. When asked if you want to continue in English or Spanish, wait QUIETLY for about 10 seconds and I...
View ArticleStrategy Uprising for the Creation of Sustainable Businesses
2009 was riddled with stories of corporate downsizing, bankruptcies, and economic uncertainty. The environment rattled even the most accomplished businesses. Some failed, closing the doors forever....
View ArticleSocial Media Strategy
Thoughts on strategy from SXSW: http://webworkerdaily.com/2010/03/17/its-the-social-media-strategy-struggle/
View ArticleA Culture of Entitlement
Reading the LA Times article about Silicon Valley tech firms and the perks offered to employees. A ride in a $200,000 vehicle….. I remember a time when going home an hour early was considered a...
View ArticleListen
As the marketing world evolves, it’s often the case that creative motivations take precedence over what customers actually want and expect. Listen to your customer. Accept that it’s more about them...
View ArticleThe Impact of a Brand: Nike
Nike is certainly making waves with a bold, new commercial where Tiger Woods stares blankly into the camera as the voice of late Earl Woods questions the golfer. Whether you think this ad is genius or...
View ArticleTurning Friends Into Customers
Another company leveraging fans, friendships, and family to move products. http://bits.blogs.nytimes.com/2010/04/07/how-to-turn-your-blogs-readers-into-paying-customers/?src=me&ref=technology Will...
View ArticleFoursquare Helping Businesses?
Fourquare, a location-based social network, provides new tools for businesses to better track customers. So far 30 businesses are testing the real-time data and will quickly be rolled out to 900...
View ArticleBesting Twitter
Well, Dennis Crowley, CEO of Foursquare (a mobile check-in service), is on the venture circuit traveling to the Silicon Valley and Boston. Foursquare is poised to reach more than 1 milllion users...
View ArticleThe Sphere of Influence
Chris Brogan talks about unique perspective on how to make money with your blog. Loosely translated from a recent interview, he advises never to ask your community for money, but rather ask the larger...
View ArticleHow Buy-In Can Creates Sense of Responsibility
As executive leadership and senior team members put together new strategies as it relates to operations, sales, or strategy, creating buy-in with your employees is critical. Often times, leadership...
View ArticleUsing Twitter to Market Your Wares
Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media. Small businesses by nature focus on word-of-mouth marketing to attract new...
View ArticleLean Start-Ups – Leading Innovation?
A lean start-up, coined by Eric Ries, is the application of lean thinking to the process of innovation in start-up companies. The practice is to identify ideas early and cheaply with the ability to...
View Article“Comprehensive” means what?
As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing...
View ArticleWorking Your Face Off?
Gary Vaynerchuk, author of Crush It and entrepreneur, offers this advice on how to establish your brand: “During this personal brand gold rush, anyone has the ability to make a name for themselves if...
View ArticleSwagger Wagon – Nicely Done Toyota
http://www.youtube.com/watch?v=ql-N3F1FhW4&feature=player_embedded
View ArticleBe Contextual. Be Relevant.
If Facebook was a country, it would have a population of 400 million and be the third largest country in the world. 70% of its users are outside the United States. Nearly 50% of all users login daily....
View ArticleJunction continues to expand its team of strategists
September 28, 2010– ATLANTA, GA: Junction Creative Solutions (Junction), an Atlanta-based strategy firm, is not only growing its client portfolio but its knowledge base. Junction welcomes Thomas Tsai...
View ArticleJunction Creative Solutions Secures Senior Operations Talent To Drive...
October 6, 2010– ATLANTA, GA: Junction Creative Solutions (Junction), an Atlanta-based strategy firm, continues to focus on improving processes and operational competence by hiring top notch talent....
View ArticleFour Good UX Reasons for HTML5
HTML5 is the next major revision of the HTML spec. The following four elements / attributes can be considered the most important additions to HTML5. Canvas Element Graphics, visuals, or animations can...
View ArticleDrinking the Company Kool-Aid, and It’s Refreshing
We are proud to announce that Junction is officially drinking the company Kool-Aid! With our clients, we stress the importance of consistency in communications. We focus on aligning brand goals with...
View ArticleEXECUTION by Non-Execution
As strange as it may sound, it makes perfect sense. What do all successful businesses have in common? They execute and they deliver. Yet, it’s easy to get bogged down in the day to day tasks, losing...
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Fox Sports Telecast of a Typical NFL Game Leads – a Disparate Viewing...
How many on-screen graphics do you see? I count six; the super scoreboard module in the upper left, scores from other games in the upper right, first down line (yellow), line of scrimmage (blue),...
View ArticleThe Age of Connectedness
When the iPhone was first introduced in January 2007, it was hard to imagine that a device would change mobile computing. Nearly 3 years later, new devices are shaping consumer connectedness and...
View ArticleTrends in Talent Acquisition
Small business is on the rise, taking shape a new generation of entrepreneurs. The Small Business Administration (SBA) reported that an estimated 27.5 million small businesses operated in the US in...
View ArticleConnecting to Kinect?
Video games continue to evolve with the newest release of Microsoft’s new controller-less gaming & entertainment system called Kinect for XBOX 360. It’s safe to say that we have come a long way...
View ArticleAtlanta Based Motion Stability Introduces the Launch of a New Brand Strategy...
ATLANTA, GA: October 28, 2010 — Motion Stability, a leading physical therapy and rehabilitation center headquartered in Atlanta, GA, introduces a new brand strategy and website. Motion Stability, a...
View ArticleJunction Creative Solutions (Junction) Heeds Its Own Advice To React, Adapt,...
ATLANTA, GA: December 09, 2010 – Junction Creative Solutions (Junction), an Atlanta based strategic firm, faced the economic challenges head on to not only survive, but flourish. By employing the same...
View ArticleAnnouncing Junction’s 2011 Entrepreneurial Series
Happy New Year from Junction Creative Solutions! In 2011, Junction will offer an entrepreneurial blog series focused for entrepreneurs looking to start a new business. Each month, Junction will...
View ArticleCarl House Introduces a New Online Presence
Carl House, the event venue of the southeast, located between Atlanta and Athens, unveils a new online experience capturing the essence of the traditional antebellum-style home. The new website is...
View ArticleEntrepreneur Readiness?
Businesses start somewhere – more often driven by an entrepreneurial passion. The transition from employee to entrepreneur is not for the faint of heart. Statistically, many entrepreneurs fail....
View ArticleThe Tsunami Effect on Technology
While it may seem a distant tragedy, the global nature of contemporary business means that the earthquake off the coast of Japan and its attendant destruction very much impact us as consumers of...
View ArticleRichard J. Eydt Joins Junction As Executive Director of Business Development...
Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include Richard J. Eydt, Executive Director, Business Development & Partnerships. Richard (Dick), a...
View ArticleJ Mark Cropp Joins Junction to Manage Pennsylvania Office
Junction Creative Solutions (Junction), an Atlanta-based strategy firm, expands its team to include J. Mark Cropp, Executive Director, Business Development & Partnerships NE. Mark, a veteran sales...
View ArticleCtrl+P
Publishers, once the go-to source for news, information, and editorials, have been forced to reinvent the space due to total digital domination. The decreased demand for print copy has posed a...
View ArticleThe Golden Ticket
The focus for most marketers is on social, mobile, and all things technology in an attempt to capture market share and provide measurable return on investment. In an effort to be better, faster, and...
View ArticleThe President, the Congressman, the Senator, and Twinkie the Kid…
With the 2012 Presidential election in the books, we are gaining a clearer perspective on what the next four years of governance might look like and what the ramifications might be for businesses. In...
View ArticleThe Name is Bond, James Bond
These days, lasting for more than 2 years constitutes an impressive lifespan for a pop culture phenomenon. November of 2012 marked the 50th Anniversary of cinema’s most enduring franchise and what has...
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Junction Creative Solutions Unveils Brand Refresh
Atlanta-based strategic agency Junction Creative Solutions (Junction) unveils a refreshed brand, reflecting its new creative direction. Junction was motivated to enhance its brand look to showcase the...
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Duane Reade: Not The Neighborhood Drug Store Anymore
For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a...
View ArticleA Strategy of Assured Destruction
How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders,...
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Zero-TV: Threat or Passing Fad?
We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households. It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories,...
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Who Remembers Ward, Wally, June, and the Beaver?
For decades women’s influence on the buying decision is well documented, impeccably understood and unquestionably accepted by businesses who market everything from diet soda to the largest purchase...
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Is it Social Commerce or a Product Marketing License Agreement?
On June 30th, Target® Corporation launched a partnership with FEED Projects, a social business founded by Lauren Bush, to create the FEED USA + Target collection. The limited-time-only collection...
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Now That Is A Spoonful…
Parent, or not, spend just a few minutes with a kid and it quickly becomes obvious that children view the world very differently than adults. This fact is no mystery to marketers who understand the...
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Junction Celebrates Its Five-Year Milestone
The American entrepreneurial spirit is alive and well, say those on the frontlines working to fortify the country’s financial future. Junction Creative Solutions (Junction), celebrating its fifth...
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It is as Good a Time as Ever to Make it Happen
Starting a new business venture is always fraught with challenges and risks, even in the best of economic times. The process of performing a thorough evaluation of all things to do with strategy,...
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The Free Cutlery Set Isn’t Going to Cut it Anymore!
It wasn’t all that long ago that financial institutions did little more than produce flashy brochures, provide free keychains, refrigerator magnets and pens to entice customers to trust their money to...
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Innovating and Experimenting to Stay on Top of the Business Life-Cycle
When Starbucks first appeared on the café scene in 1971, it seemed inconceivable that a simple cup of coffee could be morphed into more than just a couple of flavor variations; with or without cream...
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Are You Preparing a Business Strategy to Weather Any Storm in 2017?
As we approach the year-end, tradition demands that business leaders begin to focus on the trends in the economy and set-forth economic predictions for the coming year and propose strategies to enable...
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